After SEO has transformed the industry, AEO is the next step in digital marketing. AEO, its partner in crime, is next.
AEO (answer engine optimisation) focuses on targeting key visibility spots for businesses in search results, such as AI overviews, answer boxes & featured snippets. Just like SEO, AEO can be implemented on multiple platforms. AEO is not a replacement for SEO, but both work hand in hand to give your business the highest exposure to a wider & larger target audience. What platforms does it apply to, though? Find out more:
What platforms can AEO Optimise?
In short terms, almost anything. Although there are some big player platforms in AEO, AEO can be implemented into many channels such as social media, search engines, websites, content, e-commerce stores, discussion content & voice search.
- AI Chatbots & Search – Chat GPT & Google AI overviews are the most influential platforms to optimise with AEO. Chat GPT made up 5% of the search engine market in 2024, with both platforms predicted to grow 13% monthly. AI is developing alongside search engines to optimise search results.
- Websites & Blogs– Curating answer-based content through your website & blog posts is an efficient way to have content featured. This is primarily done through FAQ pages, product pages & clear informational content. Provide valuable content without users deep diving to find it.
- AEO in Social Media – Social media platforms are noticing more answer-based searches, demonstrating that users are looking for informational content outside of Google and within social media platforms themselves. Platforms like YouTube, Reddit, Quora, LinkedIn & TikTok act as a secondary search engine.
- Voice Search AEO – With voice search tools incorporated into mobile devices, Speakers & home appliance users are using voice answer technology to gain quick, clear & concise answers.
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The Importance of Optimising Platforms with AEO
As technology and social platforms shift into a modern age, with AI integrating into them. It is important to invest in AEO as platforms of all kinds are leading down an answer search-based algorithm. Users are looking for quick, simple solutions to their search queries.
- Search Behaviour – Whether you have experience with SEO or AEO, user behaviour is changing. The digital space is significantly more competitive than ever. Users are searching for instant answers and engaging with quality content first.
- AI & Voice Search Technology – Although AEO is still new, AI platforms are still developing. Answer engines are a key real estate space for businesses to be visible to users and drive click engagement. It is important to move with the times as AI platforms grow.
- Quality Content – One thing SEO and AEO have in common is that they prioritize quality content. Search engines will push answer-based content that is informational and valuable to users. Creating quality, relevant content will attract users to interact with your site and build trust.
Our AEO agency is a highly skilled expert answer engine marketing team. We offer AEO services across the UK & Europe. Our specialised niche has allowed us to become highly knowledgeable & experienced in AEO. Meaning we have been able to establish ourselves as one of the best AEO agencies in the market, standing out miles ahead of other generic, inexperienced marketing agencies.
Get in Touch with Digital Landscope AEO Agency
Start to optimize your web content for AI answer engine platforms, to boost organic traffic & visibility. Our specialist team would love to hear from you! If you have any questions about AEO, our services, or pricing, our team is here to help.