Did you know that users from LLM’s have nearly twice the user engagement rate of users that come from Google search on average?
This is what our testing showed looking at 30 different websites. The reasoning is that they have already done their research on your product/service, so their intent is very high.
Is AEO just another term for GEO?
The quick answer is yes. AEO / GEO focuses on providing clear, concise responses that are perfect for answer engines like voice assistants or featured snippets, as well as AI-generated summaries. The practices, objectives, and methods for AEO and GEO all aim for visibility in LLMs. Our tests show that having a solid strategy is essential for getting noticed in LLMs – incorporating AEO (Answer Engine Optimization) into your plan is the way to enhance your visibility and brand presence. There’s no such thing as GEO plus AEO plus LLMO plus AIO plus a hundred other acronyms; it’s simply AEO.
AEO encompasses everything needed (like structured data and relevant content) to rank and show up in ChatGPT Search, Google AI Mode, and other AI platforms.
AEO / GEO / SEO: What’s the Difference?
Q: What do SEO, AEO, and AEO / GEO mean—and how are they distinct?
SEO (Search Engine Optimisation) refers to the traditional strategy of enhancing website visibility on search engines like Google and Bing through keyword targeting, backlinks, technical improvements, and high-quality content.
AEO / GEO (Answer Engine / Generative Engine Optimisation) is about ensuring your content is not only answer-friendly but also influential in AI-generated summaries by systems like Google AI Mode, ChatGPT, Google’s SGE, Gemini, or Perplexity. It’s all about structuring to deliver concise, direct answers that AI-powered platforms.
Why AEO / GEO Matters for Your Business
Q: Why partner with an AEO / GEO agency?
Visibility Where Audiences Start: Many users now get answers from AI-generated summaries without clicking through—ensuring your content is included improves brand exposure.
Stay Ahead in a Shifting Search Landscape: Generative AI is reshaping how users seek information. Adapting ensures you stay competitive in a changing ecosystem.
Credibility Through AI Recognition: Generative models favour structured, trustworthy sources. AEO / GEO positioning helps you become that reliable reference.
Great ROI, conversions, enquiries and sales through your website!
AI-Driven Traffic and Citations: Being featured in AI responses grows brand authority even when user traffic flows differently.
A Unified Strategy: SEO + AEO / GEO
Q: How do SEO and AEO / GEO complement each other?
A holistic strategy encompasses both:
Foundational SEO
Continue with keyword research, on-page optimisation, fast site performance, and building quality backlinks
AEO / GEO Enhancements
Use clear Q&A and FAQ sections.
Add structured data (e.g., FAQPage schema) to help AI understand context
Write concise, conversational answers that AI tools can easily interpret
Build Authority
Provide comprehensive, well-researched content with credible sources to become a trusted AI citation
Monitor and Refine
Track AI visibility and citation performance, making ongoing adjustments
Frequently Asked Questions
Q: Is AEO just another name for GEO?
Yes. AEO targets concise answers suitable for answer engines (like voice assistants or featured snippets), and AI-generated summaries. Practices, goals and techniques all have the same thing in mind – appearance in LLM’s. Our testing backs up you need a comprehensive strategy to gain appearance in LLM’s – AEO (Answer Engine Optimisation) as part of your strategy, is your route to gain appearance and brand visibility. There is no GEO + AEO, it is just AEO. And AEO covering all aspects (including structured data, relevant content) to rank and appear in ChatGPT Search, Google AI Mode and other AI platforms.
Q: What does an AEO / GEO agency do?
Such an agency blends classic SEO with AI-aligned content structuring—using Q&A formatting, schema markup, credibility signals, and technical readiness to ensure content is recognised and used by generative AI systems.
What You Can Expect
As your AEO / GEO agency, we will help your business:
Create AI-friendly content structured for ChatGPT, Google AI Overviews, SGE, Gemini, and other AI models.
Serve responses in clean Q&A format, optimised with schema for both answer engines and generative systems.
Establish brand authority and trustworthiness for inclusion in AI outputs.