SEO is the stepping stone into the AI marketing space, with the introduction of AEO, the digital space is constantly evolving. AEO (answer engine optimisation) has surfaced through the introduction of AI answer engine tools, users are searching for quick, clear & concise information.
Search Engines have pushed AEO to the forefront of search queries, allowing users to find what they need with little to no navigating. These AEO hotspots in the form of answer boxes, featured snippets & AI overviews have become a key marketing spot for businesses.
Does this mean SEO is now dead and useless?… No, read more below.
So...Is SEO Dead?
SEO has been around for many years now and has proved to play a significant role in modern marketing and brand positioning within the digital space. SEO is focused on the concept of optimising a site to be as user-friendly for a search engine to index. SEO is not dead. Here are some things to consider:
- Shift From SEO to AEO – SEO helps businesses establish themselves from their competition by ranking for high-value search terms to bring in quality traffic. AEO is an adaptation of SEO, helping businesses showcase in answer boxes, featured snippets & AI overview hot spots on search results.
- How SEO works – SEO makes your website more technically friendly to Google to crawl as it indexes. SEO helps your business establish web authority by ranking for high-value & traffic terms. Rankings are boosted through on– & off-page SEO implementation, following a data-driven, tailored SEO strategy.
- PPC Potential – SEO complements paid traffic campaigns, allowing your PPC to reach wider target audiences. Paid traffic also helps direct users to your business & can lead to future organic traffic if done successfully.
- Google Algorithm – When searching for “Pet groomers in London,” millions of results will show, and Google needs to find a way to create a hierarchy of these results based on relevance. Google uses SEO metrics to determine the value & relevance of a website. This ensures that when users search a term, they are shown the most relevant content. Google is the carrier pigeon between users & what they want to know.
- Organic Traffic – The whole concept of SEO is about driving organic traffic, leading to increased conversions & user engagement. SEO helps drive organic traffic through keywords, backlinks, quality content & metadata.
- ROI – If SEO has taught us anything in the past 20 years is that you get out what you put in. Investing in SEO is a game-changer for most organisations as the digital space becomes increasingly more competitive. It is more important now than ever.
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Is AEO more effective than SEO?
Both AEO & SEO target different aspects of search engine algorithms, with SEO specifically targeting search engine ranking positions, and AEO targeting answer engine spaces. Here are some things to consider:
- Specialist Area – AEO primarily focuses on answer-based content, which gives users quick & simple information for their search queries. Answer Engines showcase this in key search page landing spots such as featured snippets, AI overviews & answer boxes. This is prime space for business traffic to thrive.
- How Do AEO & SEO Work Together – AEO is not designed to replace SEO; they work in partnership to enhance one another. SEO helps your website rank on the first page of Google for long-term organic traffic, and AEO helps your website hit key answer engine-based spaces on Google search. Combining both is the most effective way to optimize your website and reach your business’s full potential.
- Authority Building – Like SEO, AEO focuses on building brand authority through credibility & visibility. Users are more likely to engage with sites appearing on answer engine spaces, making them appear more credible & trustworthy.
- Voice Search Optimisation – Users are more than ever using voice search technology to find the information they need. This has become a great space for businesses to gain exposure and maximise chances of user engagement & reach.
In summary, the rise of AEO is something we should all be getting excited and prepared for. As it works in hand with SEO, many agencies are expanding to AEO services. Our AEO agency is a comprehensive & experienced team. We provide AEO services across the UK & Europe, our team of experts & our portfolio of work have allowed us to establish ourselves as one of the best AEO agencies in the market. Hopefully, this content has been educational in teaching the meaning of AEO & potential future.
Get in Touch with Digital Landscope AEO Agency
Start to optimize your web content for AI answer engine platforms, to boost organic traffic & visibility. Our specialist team would love to hear from you! If you have any questions about AEO, our services, or pricing, our team is here to help.