AEO, SEO and Conversions

AEO stands for Answer Engine Optimisation. It’s all about optimising content and your website to boost visibility in AI answer engines like ChatGPT Search and Google AI Overviews. With more people asking questions and leaning on these tools, they are stronger than ever before. While SEO is still huge, combining AEO and SEO is key for a well-rounded approach, especially for blogs and articles.

Establishing yourself as an industry expert is more crucial than ever! Because of this, many businesses are starting to see the value in optimising their web content for AI responses, just like they do for Google and other search engines.

To effectively carry out AEO, some technical and off-page SEO techniques are needed, but the biggest driver here is the content type and the quality. It’s time to start tapping into traffic from ChatGPT Search and AI Overviews to gain more conversions.

So, let’s get started with posts, guides and tailored content!

What is ChatGPT Search?

ChatGPT Search launched in 2024, with its AI answers live searching the web, having source links and results all to help the user with their given query. This works for all search types and the accuracy is getting better with each month that goes by. We already know that it is using part of the Bing search engine as it’s driver, but there is more to it than that.

ChatGPT Search / SearchGPT works with all keyword types:

Informational

Navigational

Commercial

Transactional

The Model of ChatGPT Search

The search model is an upgraded version of GPT-4o, enhanced with new synthetic data generation methods, which include refining outputs from OpenAI o1-preview. ChatGPT search taps into third-party search services and content from partners to help users find the information they need.

Techniques

A quick insight of some of our research and new techniques. Location pages that were once a staple of SEO, are not favoured in ChatGPT Search, we tested some well performing pages that rank high on Bing and Google – ChatGPT Search focuses far more on the actual location in its maps, sources and results.

Beating the Trend and ROI

This is a brand-new service. It’s something that very few companies are optimising for, and so by getting on the AEO wagon sooner rather than later, we can get you max visibility before your competitors. Here at Digital Landscope, we have extensively tested this new technology and have all the data to help leverage this for your industry with comprehensive tracking of traffic and conversions that comes from our Answer Engine Optimisation work, so you can track ROI.

So, let’s get started with a completely free AEO discovery call where we can discuss your market and give you our recommendations moving forward.