AEO, SEO and Conversions
AEO stands for Answer Engine Optimisation. It’s all about optimising content and your website to boost visibility in AI answer engines like ChatGPT Search and Google AI Overviews. With more people asking questions and leaning on these tools, they are stronger than ever before. While SEO is still huge, combining AEO and SEO is key for a well-rounded approach, especially for blogs and articles.
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Establishing yourself as an industry expert is more crucial than ever! Because of this, many businesses are starting to see the value in optimising their web content for AI responses, just like they do for Google and other search engines.
To effectively carry out AEO, some technical and off-page SEO techniques are needed, but the biggest driver here is the content type and the quality. It’s time to start tapping into traffic from ChatGPT Search and AI Overviews to gain more conversions.
So, let’s get started with posts, guides and tailored content!
What is ChatGPT Search?
ChatGPT Search / SearchGPT works with all keyword types:
The Model of ChatGPT Search
The search model is an upgraded version of GPT-4o, enhanced with new synthetic data generation methods, which include refining outputs from OpenAI o1-preview. ChatGPT search taps into third-party search services and content from partners to help users find the information they need.
Techniques
A quick insight of some of our research and new techniques. Location pages that were once a staple of SEO, are not favoured in ChatGPT Search, we tested some well performing pages that rank high on Bing and Google – ChatGPT Search focuses far more on the actual location in its maps, sources and results.
Beating the Trend and ROI
This is a brand-new service. It’s something that very few companies are optimising for, and so by getting on the AEO wagon sooner rather than later, we can get you max visibility before your competitors. Here at Digital Landscope, we have extensively tested this new technology and have all the data to help leverage this for your industry with comprehensive tracking of traffic and conversions that comes from our Answer Engine Optimisation work, so you can track ROI.
So, let’s get started with a completely free AEO discovery call where we can discuss your market and give you our recommendations moving forward.
FAQ's - Frequently Asked Questions About AEO
- Q – On what scale does AEO work? What if my target is local, regional, national or global?
- A – You can enhance local search with AEO by utilising its local maps feature to gain enquiries. If your ideal user is national or global, then our keyword research will push for the strong terms and questions that represent your industry, these are typically question based, say someone looking to compare service providers like in our video on this page.
- Q – How do you track traffic from ChatGPT Search?
- A – We use GA4 and other great tools to track progress for specific questions and queries, allowing you to track ROI on your AEO campaign.
- Q – Is SEO dead?
- A – No, the best blend is to start prepping for Answer Engine Optimisation asap, we can then tailor it into an SEO strategy for a comprehensive approach. Using both AEO and SEO is highly recommended.
- A – What platforms can we optimise with AEO?
- Q – For now, Google AI Overviews and ChatGPT Search are the biggest. ChatGPT Search in late 2024 made up for 5% of the search engine market share, they are predicted to grow in size 13% each month meaning it is now catching up to Google.
- Q – Why should I put time into AEO when I’ve been doing SEO for years?
- A – It’s all about staying ahead of the curve. Oh how we wish we were about when SEO started being implemented 20+ years ago.
- Q – Can I use AEO for lead generation?
- A – Yes, as mentioned it caters for all keyword types and we can track purchases and contact form submissions that come from the AEO campaign.